What To Eat? app
UX/ UI Project
Can a Food Delivery App Solve Your Daily Meal Dilemma?
What To Eat? App simplifies food choices by suggesting dishes and restaurants that match your cravings, making ordering fast, stress-free, and enjoyable.
About
In this project, I designed a food delivery app that not only simplifies ordering but also helps users make food choices effortlessly. Many people struggle with deciding what to eat due to busy schedules, decision fatigue, or ordering for a group. This case study explores how I tackled these challenges by creating an intuitive platform that personalizes recommendations based on users’ moods and preferences, turning meal selection into a stress-free and enjoyable experience.
Problem
Many people find food ordering stressful and time-consuming. Busy professionals struggle with decision fatigue, parents juggle multiple preferences, and group orders add extra pressure. These challenges lead to lost efficiency, stress, and dissatisfaction with meal choices.
Solution
Leveraging user insights and the food delivery industry, I designed an intuitive app that offers personalized meal recommendations based on mood and preferences. By simplifying choices, it makes ordering stress-free, ensuring users find meals that suit their needs—whether ordering solo or for a group.
Design Process
For this project, I conducted user interviews, surveys, and usability tests to gather insights and identify pain points. I analyzed data to guide design decisions and improve overall usability. I designed intuitive user flows, wireframes, and high-fidelity prototypes to ensure a seamless, engaging user experience. I focused on creating a visually cohesive interface that met users' needs.
Personas
I developed personas to understand diverse user needs, keeping the design user-centric and inclusive.
1 . Sarah Mitchel, busy single parent
2 . Jake Thompson, hesitant foodie
3 . Priya Patel, travel blogger
User Journey Map
I designed user journey maps to analyze the user’s experience, capturing their actions, thoughts, and emotions throughout the process. This helped uncover challenges and opportunities to enhance their journey.
Sitemap
I created intuitive flows to ensure users could efficiently accomplish their key objectives while reducing existing pain points.
Paper Wireframes
I created paper wireframes to quickly explore layout and user flow options, allowing me to refine ideas and identify potential issues before moving to higher-fidelity designs. This early-stage exploration helped lay a solid foundation for the final design.
Low-Fidelity Wireframes
I developed a low-fidelity mockup to test and validate key user flows and interactions. This allowed me to gather feedback early, make necessary adjustments, and ensure a strong foundation before moving to a higher-fidelity version.
Usability Study
Feedback
Key Insights
High-Fidelity Mockups
Based on insights from the usability study, I refined the high-fidelity prototype by improving the visibility of key navigation elements, like the menu and back button, and adding clear text prompts for better guidance. I addressed layout issues by fixing inconsistent spacing and unclear icons, while also simplifying the homepage to reduce visual clutter. These changes aimed to create a more intuitive and polished user experience.
This video demonstrates the functionality and user interactions within the app.
UI Kit
Custom Visual Elements
Color Psychology
Challenges
One of the biggest challenges was coming up with a unique yet intuitive idea. With so many food delivery apps available, I needed to create something that stood out while keeping it simple and user-friendly. Refining the core concept and prioritizing essential features before focusing on details like colors was a key part of this process. Another challenge was ensuring that the quiz’s purpose was clear—initial testing showed that users didn’t immediately understand its role, which made me rethink how to make it more intuitive. Additionally, navigating conflicting feedback was difficult at times. Some users had opposing opinions, so I had to put myself in their shoes, find patterns in the feedback, and strike a balance between keeping certain elements and making necessary changes.
Lessons Learned
Through this process, I learned that even if a feature feels intuitive to most users, there will always be some who need extra guidance—it’s my job to simplify and clarify the experience as much as possible. I also realized that feedback is one of the most valuable aspects of the design process. It helped me see my design from different perspectives, uncover challenges, and make more informed decisions. In the future, I would conduct usability testing even earlier to identify potential issues sooner. Above all, this project reinforced the importance of listening to users and ensuring that designs are accessible and meaningful for everyone.
